Impact of Social Health Marketing on the Adoption of Healthy Lifestyles
Keywords:
Social Marketing in Health, Healthy Lifestyle, Noncommunicable Diseases, Health PreventionAbstract
Introduction: Non-communicable diseases (NCDs), such as type 2 diabetes mellitus (T2DM), arterial hypertension (HTN), acute myocardial infarction (AMI), and metabolic syndromes, represent a significant challenge for public health, generating high costs for both health systems and patients. Among the main factors contributing to their appearance are obesity, sedentary lifestyle, inadequate eating habits, and hereditary history. In this context, social marketing in health is presented as a key strategy to promote lifestyle changes that favor the prevention and control of these diseases. Objective: To analyze the impact of social marketing in health on people's habits and lifestyles. Methods: A systematic review and critical analysis of the available literature were carried out in scientific databases such as PubMed, VHL, Trip Database, Science Direct, Ebsco Host, and Google Scholar. Results: The available evidence indicates that social marketing campaigns in health have a positive impact on lifestyle changes, particularly among school-aged children. However, the evidence is more limited among young adults, and methodological differences are observed in the implementation of these campaigns. Conclusions: It is essential to standardize social marketing strategies in health, incorporating the eight reference criteria of Social Marketing and revising the concept of health promotion, in order to optimize their effectiveness and reach.
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